Founder and Executive Chairman, Paddle
Christian Owens is the Founder and Executive Chairman of UK software unicorn Paddle, which helps over 4,000 software and subscription businesses grow internationally. Christian founded Paddle in 2012 (when he was just 18) to be the all-in-one platform that “does it for you” when it comes to solving the operational hurdles software companies face - like payments, billing, tax, compliance and localisation.
This report draws from insights of 10 software pricing experts from diverse backgrounds, including SaaS founders, pricing leaders, startup advisors, and VC investors. Their collective knowledge ensures data-backed predictions for software pricing in 2024.
Our inaugural SaaS Pricing Predictions report from 2023 will show you just how quickly UBP is evolving. Check into our 2024 guide for the latest predictions and tips from the experts.
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